What Treatment Does Man Like Best at the Spa?
Whether this is just a fad or a genuine change in behaviour, the reality is more and more men are purchasing grooming and beauty products than ever before. Some are even venturing into salons that cater specifically to men, where they can enjoy facial treatments, soothing massages and manicures. With men’s grooming going more mainstream, caring for one’s appearance is not just for ladies anymore. From facials to relaxing massages and hair removal, the choices are endless!
Moving Towards the New Masculine Identity Men today are concerned about their appearance and overall wellness. In response to the soaring demand for grooming products, many of the larger cosmetic companies have developed male-specific lines that are becoming more extensive and sophisticated.